Unless people use your services, you can’t help them with your hands-on talents. Today you’ll learn from the world’s top massage business experts. They’ll show you that making your massage practice a success can not only be easy, but fun too!
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Presenters for Monday, November 17, 2008...
Don Dillon MT - Better Business Agreements
Whether you are looking to expand your massage practice into a multi-practitioner clinic or you are simply looking to bring on an associate to share space, expenses and supplement your income, you need to learn how to create a business agreement with your new associates. You don’t want to get stuck in an agreement in which you find yourself working twice as hard with no benefit. Or as a clinic owner, you want to make sure you have the proper safeguards in place to ensure massge therapists who leave don’t take their entire client base with them. In this presentation, Dillon looks at some of the issues you need to consider in creating an massage contract and gives you practical ideas to create a massage business agreement that’s useful and that works for you instead of against you.
Don Dillon, RMT is the author of Better Business Agreements and Charting Skills for Massage Therapists. He’s presented in Alberta, Saskatchewan, Ontario and New Brunswick. Over 50 of his articles have been published in industry publications including Massage Therapy Canada, Massage Therapy Today, AMTA Journal, AMTWP Connections, and various massage school and professional association newsletters.
Eric Brown - 60 Clients in 60 Days
How fast can you build your practice? How about 60 new clients in 60 days? Forget the myth that it takes years to build a successful practice. You can build a busy practice within weeks with a unique no-cost strategy that massage business expert, Eric Brown will outline in this insightful presentation.
Eric Brown MT is an internationally recognized massage business expert and writes regularly for massage magazines and trade publications. He has been featured on national TV, radio and print media. Thousands of massage professionals and bodyworkers subscribe to his free Marketing Tips newsletter available at BodyworkBiz.com. He is also one of the hosts of Massage Therapy Radio.
The E-Myth: Why most massage practices fail and what to do about it
Most massage professionals start their own practices to gain a more balanced life with more money and more freedom. Many however, have been blinded by the E-Myth or Entrepreneurial Myth – the fatal assumption that if they understand the technical work of the business they can successfully run a business that does that kind of technical work. In this presentation, participants will shift their thinking to see themselves as true entrepreneurs with a newfound sense of control as well as a higher level of happiness and achievement – in their business and their life!
Presenter TBA. Backed by 30 years of experience, E-Myth Worldwide delivers business development solutions designed to ensure entrepreneurs’ success in business and in life. We enable entrepreneurs to thrive and succeed with high–impact, results-based education solutions, programs and services that make the development and growth of small businesses more predictable and sustainable.
Click here to register and take advantage of the opportunity to listen to and interact with all 50+ conference presenters.
Anna Rizzotto - Wellness in the Workplace
In a world where high-tech competes with high-touch and survival depends on workers’ abilities to perform both equally well, the casualty is often employees’ health - particularly stress, depression, exhaustion and strained co-worker relationships. Traditionally, worksite wellness programs have focused on reducing risk factors for bio-medical illness. However, the most acute and relevant health issues tend to be psychosocial in nature. Kailo, a hospital-based employee wellness initiative, is a non-traditional worksite wellness initiative, long-recognized in the U.S. as one of the most innovative programs in the country. The Kailo Concept adopts a decidedly more psychosocial, and even spiritual framework to address the wellness needs of its staff. It maintains that relationships, self-esteem, purpose, meaning and fun are powerful determinants of health. Outcomes from the programs support the claim: they include high levels of participation and satisfaction; increases in EAP utilization; and improvements in perceived health.
Anna Rizzotto is the Kailo Coordinator at Halton Healthcare. Kailo is a hospital-based employee wellness program, developed at Mercy Medical Center-North Iowa in 1998 and replicated at Halton Health Care, Ontario in 2005. Long-recognized in the U.S. as one of the most innovative programs in the country, this non-traditional model adopts a decidedly more psychosocial, and even spiritual framework. It maintains that relationships, self-esteem, purpose, meaning and fun are powerful determinants of health. Anna has over 20 years of experience in the healthcare sector as both a clinician and an educator. She has developed and implemented programs on teamwork, communication skills, relationships, humour, stress management and a host of other issues related to staff development. She has also consulted with, coached and mentored both teams and individuals. Anna holds a Bachelor of Social Work from McMaster University and a Master of Adult Education from the University of Toronto. She has pursued studies of mind/body/spirit practices, including certification as a yoga teacher from the Kripalu Institute in Massachusetts and professional training as an instructor in Mindfulness Based Stress Reduction from the Centre for Mindfulness, also in Massachusetts. Anna has recently completed her training in Reiki, an energy-based healing modality.
Jayney Goddard - Marketing for the Complementary Practitioner
Presentation details coming soon...
Jayney Goddard FCMA, Lic.LCCH,Dip.ACH is President of the Complementary Medical Association (CMA), the world’s largest professional membership body for complementary medicine (CM) and is widely regarded as one of the world’s leading experts on complementary medicine. Jayney has been elected a Fellow of the Royal Society of Medicine and she was recently the recipient of the “Outstanding Achievement Award” for her exceptional contribution to complementary medicine. She has a busy practice in London where she works as a homoeopath and psychotherapist.
Todd Brown - How To Increase The Value of Your Average Massage Client
In this intense business-building presentation you'll be handed a step-by-step blueprint that will multiply (several times) the amount of money your clients are spending with you in your massage practice. You'll understand the keys to radically increasing the profitability of every client transaction, as well as the lifetime value of your average massage client. By the end of this presentation you'll have the tools, skills and knowledge necessary to increase your practice revenue and personal income, multiple times.
Todd Brown, the Founder of GetMassageClients.com and Massage Business University, is considered by many to be the most prolific teacher of marketing to the bodywork community. His practice-building systems and accomplishments have been featured by several of the largest and most successful online business leaders, including David Frey, author of the Small-Business Marketing Bible, Jim Edwards, Jeff Walker, Yanik Silver, Mike Stewart, and Rich Schefren. Todd has been invited on numerous occasions to present his business-building methodologies at various conferences speaking on the same event stage with the likes of Brian Tracy and author of the bestselling book E-Myth, Michael Gerber.
Amy Roberts - Massage Therapy Marketing Success
Presentation description coming soon...
Amy Roberts is a Massage Therapist and International Business Consultant for Massage Therapists. Amy has helped over 5000 Massage Therapists world wide grow their massage businesses. She’s also an international speaker on many practice building issues that therapists face in their businesses. Amy has a regular column with the AMTA and MassageToday.
Click here to register and take advantage of the opportunity to listen to and interact with all 50+ conference presenters.